Hood Hottest Princess arrived at the beginning of June in its 11-track glory, paving the way for the St. Rather, it’s rising star Sexyy Red who’s delivered what we consider to be the most impactful female hip-hop project of the year so far.
Rap divas such as Nicki Minaj, Latto, Ice Spice, and Cardi B have come through with hot new singles in 2023, however, none of them have given us an album yet. At this stage, Richest Opp stands as a powerful showcase of NBA Youngboy's skills as an MC, displaying his ability to explore different flows and utilize the elasticity of his melodies to convey a wide range of emotions. While revenge clearly occupies his thoughts, NBA Youngboy's vulnerability shines through in songs like "Hurt My Heart" and "Father," providing listeners with a multi-dimensional portrait of the artist beyond the attention-grabbing controversies. The track "F*ck The Industry" sets the tone for the entire project, as he takes aim at industry heavyweights such as Drake and J Cole, among others. Released as a fiery response to Lil Durk's Almost Healed, with a hope to go head-to-head on the Billboard charts (as it turned out, Lil Durk was only dropping a single that day), NBA Youngboy is out for blood on Richest Opp. While some of his recent efforts, like I Rest My Case, ventured into new sonic territories, Richest Opp, his third solo venture this year, sees the Louisiana native returning to his roots.
Ever since his release from house arrest in 2022, the rapper has been making up for lost time with an impressive string of projects. If NBA Youngboy isn't the best rapper in the game, he's undoubtedly one of the most industrious and relentless artists in the music industry.
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